For undergraduate courses on the Principles of Marketing.
An introduction to the world of marketing using a proven, practical, and engaging approach
Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
The Thirteenth Edition.
Marketing: An Introduction (13th Edition) read online
Marketing: An Introduction (13th Edition) ipod
Marketing: An Introduction (13th Edition) books pdf online
Marketing: An Introduction (13th Edition) pdf
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